We connect brands with a deeply engaged, loyal audience that lives and breathes performance, competition, and lifestyle-driven motorsports. Founded in 1944, Sports Car Club of America™ is the nation’s premier grassroots motorsports organization and the largest gateway to amateur racing in the United States.
Built for Engagement, Not Just Exposure
Most motorsports partnerships are built on scale — large audiences, passive viewership, short-duration exposure. SCCA® works differently and offers partners an entirely different kind of platform.
Participation drives connection. Connection drives value.
An Audience That Shows Up — Again & Again
We deliver access to a deeply engaged, financially established audience that actively participates in motorsports — as competitors, crew, and lifelong enthusiasts.
Source: SCCA Member Survey 2023 and 2025 Year-End Report
SCCA members are not casual fans. They are highly invested participants.
A Community That Supports Its Partners
SCCA® is not just an audience — it’s an experience built across 80 years: a multi-generational community shaped by shared passion, participation, and long-standing partnerships. For many members, SCCA® is a lifelong home — and that loyalty, once earned, extends naturally to the brands that show up for the community in meaningful ways.
- Members recognize and value brands that support their community.
- Brand presence becomes part of the shared event experience.
- The paddock environment creates natural opportunities for trial through shared moments — meals, gatherings, and downtime.
Partners That Keep Coming Back
SCCA PARTNERS
Built Around What Your Brand Needs
Every partnership is built to order — we start with your goals, from national visibility to direct access to our membership, and shape the deliverables around them.
Official & Program Partnerships
Year-round brand integration across SCCA® national programs — logo placement, contingency programs, and recognition across digital and print channels.
Example: Summit Racing Equipment is the presenting sponsor of SCCA® Road Racing, with logo placement on every SCCA® race car and podium backdrops at Majors, the Hoosier Super Tour, and the National Championship Runoffs®.
Best for: national brands seeking year-round, category-level presence
Event Title Sponsorships
Own the identity of a signature national event, with on-site activation, broadcast integration, and content amplification built in.
Example: Mission Foods is the title sponsor of the 2026 SCCA® National Championship Runoffs® at Road America, presenting the “#2Fast2Tasty Friday Night Block Party” and recognized on the checkered flag at every race finish.
Best for: brands that want ownership of a moment — on site, on broadcast, and in content
Contingency Programs
Connect your brand with SCCA® competitors through contingency programs that reward participation and performance, encourage product use and build relationships with passionate motorsports participants.
Example:Hawk Performance rewards eligible competitors with brake product certificates — putting its pads on the cars that finish up front and in the hands of the drivers who buy them.
Best for: product brands whose customers are the people in the cars
Content & Storytelling Partnerships
Co-create original content that puts your brand inside the journey of SCCA® competitors, extending your presence beyond race weekends into ongoing digital storytelling.
Example: Hoosier sponsors our “Shop Manual” video series to deliver practical, approachable how-to videos covering vehicle maintenance, preparation and projects for members and motorsports enthusiasts.
Best for: brands with a story to tell beyond the race weekend
Member Benefit Program
Put your offer directly in front of SCCA members through renewal mailings, our e-newsletter, and SCCA.com — a direct line to a highly engaged, purchase-influencing audience. Our lowest-commitment way to get in front of members — and a natural starting point.
Reach: Membership renewal & card mailings, weekly e-newsletter, SCCA.com listing.
Best for: a first program or a direct-response offer
Curious what big names are already in it with us?
Curious what big names are already in it with us?
Where Your Brand Shows Up
Let's Build Something Together.
Tell us what you’re trying to accomplish. We’ll shape a partnership around it — from a national program to a single event weekend.