Get to Know Braille Battery

If you haven’t heard about Braille Battery, chances are you’ve cheered for cars that run on their batteries- from Formula 1 and Indycar, to 24 Hours of LeMans, Rolex 24 at Daytona 24, all the way to Mazda Road to Indy and Formula SAE!

Braille Battery, based in Sarasota, Florida, is the world leader in ultra lightweight Lithium-Ion high performance batteries for nearly a decade with a range of models designed for street machine, amateur & club racers to top level pro racing vehicles around the globe. Braille also distributes and sells the highest performing lightweight AGM battery line (highest cranking amps pound for pound) for performance street, hot rod, import tuner & race vehicles. The company name reflects the concept that advantages of weight reduction in racing are sometimes only felt, not seen. Braille Battery is currently the lithium battery of choice used exclusively in every car in: Indycar & Indy Lights, SuperGT in Japan and Australian V8 Supercars, along with a large majority of the prototypes and factory GT cars (spec in Mercedes AMG GT3; Corvette Racing for 8 years, etc.) in the IMSA WeatherTech sports car series. They’re also a supplier to top teams in NASCAR, Open Wheel, Drag Racing, Rally, SCCA, NASA, Drifting, Motorcycle and all levels of competition on both two and four wheels.

For years, Braille has been supplying top teams in just about every type of racing around the world. Now, they’re brining their race-proven technology to the performance street, track day and club/amateur racers with their lightweight AGM line (often half to a third the weight of a full-size battery) and the lightest, best performing and longest lasting (10-15 years) battery with their GreenLite lithium G20 & G30 models in the 5 pound range!!

Braille’s passion for bringing lighter and better batteries to all levels of racing is clear when you talk to Gary Savage, the Director of Global Sales for Braille’s Performance Division. Regarding the new partnership to serve SCCA members, Savage remarked “While Braille Batteries have been used in street & race cars by SCCA members for years, we are excited about being more involved with Sports Car Club of America as many outside of professional racing world have often never heard of “Braille Battery” before.  As a small company here in Florida, our core products and market have always started in racing and while we are proud to have “started at the top” by supplying professional racing teams & series around the globe for nearly a decade, we have our lightweight AGM and GreenLite (automotive spec) lithium models available for those looking for a smaller, lighter, stronger, longer lasting or more reliable battery for their street or track vehicle.  Most people don’t think about the battery until it DOESN’T work or is a hardcore racer looking to shave weight off the car knows that “weight is the enemy” and reliability is key to winning!  That is what Braille Battery is all about!!

Exposing our brand & products through this program is important to Braille Battery, as we put our efforts & resources into delivering the best products available and letting the quality & performance speak for itself.  As Braille Battery is not a billion dollar company with a huge marketing budget, we rely heavily on product reputation & “word of mouth”, but we are excited the kind of grassroots partnerships like this one allows us to continue to grow the brand & support the car enthusiasts, racers and fans which comprise the “heart & soul” of such a great organization which is the SCCA.” We share Braille Battery’s enthusiasm and look forward to seeing more “Lighter, Faster, Stronger” cars in SCCA paddocks!

One lucky person won’t have to do that though, because this week’s giveaway is a free Braille Battery! The winner can choose either the lightweight AGM or the GreenLite lithium combo (battery & charger). All renewing SCCA members can get a coupon for $25 off their purchases of $199 or more, and $50 off their purchases of $399 or more. Braille is even sweetening the deal with FREE Ground Shipping in the 48 states!

 

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