TOPEKA, Kan. (April 8, 2010) Sports Car Club of America, Inc. announced today that Black Magic has been named the Preferred Automotive Detailing Products of SCCA. The partnership involves Black Magic in a number of SCCA programs, and introduces Club members to the high quality auto care products.In addition to the Preferred Automotive Detailing Products of SCCA designation, Black Magic will serve as an associate sponsor of the SCCA National Convention, and also for a pair of SCCA National Championships - the Tire Rack SCCA Solo National Championship at Lincoln Airpark in Lincoln, Neb., and the SCCA National Championship Runoffs at Road America in Elkhart Lake, Wis.Black Magic will also become the title sponsor to a yet-unnamed National Championship race at the Runoffs, offering a contingency purse to top finishers. The partnership announcement comes on the heels of a recent announcement that Black Magics sister company, Gumout, has been named the Preferred Fuel System Additive of SCCA. Both companies are owned by parent company Shell Lubricants. Weve been teasing multiple announcements from the Shell Lubricants family since the Convention in January, and bringing Black Magic on board is our second major announcement, SCCA VP, Marketing & Communications Eric Prill said. Our members not only want the best performance out of their cars, they want them to look great as well. Black Magic has an entire product line to keep SCCAs cars looking as good as they run. The relationship also provides an opportunity for future joint promotional activities between SCCA and Black Magic. SCCA members are proud of their cars, and they want to use products they trust to fulfill their detailing needs, Black Magic Brand Manager Karra Shelnutt said. Therefore, it is the perfect partnership, since Black Magic provides only the highest quality products that ensure their members vehicles will look as great as they run. We are thrilled to offer members a portfolio of products, which will help their cars maintain their shine and appear showroom new.About SCCAFounded in 1944, Sports Car Club of America, Inc. is a 50,000 member motorsports organization that incorporates all facets of autocross, rally and road racing at both club and professional levels. It annually sanctions over 2,000 events through its 114 regions and professional subsidiary. Landmark events and series for the Club include the SafeRacer SCCA National Racing Series; the Club Racing National Championship Runoffs® at Road America; and The Tire Rack® SCCA Solo National Championships and ProSolo Championship at Lincoln, Neb. SCCA is a proud official partner of Gumout, Hawk Performance, iRacing.com Motorsports Simulations, Pace American, Racing Radios, SafeRacer, Sunoco, The Tire Rack and Volkswagen. For more information, please visit www.scca.com.About Black MagicBlack Magic offers premium auto detailing supplies and car care products to Americas auto enthusiasts. From leading tire dressings to first-rate protectants, Black Magic auto detailing supplies and auto care products make it easy to create a shine that attracts from top to bottom. Black Magic is produced and marketed by Shell Lubricants. The term Shell Lubricants collectively refers to the companies of Royal Dutch Shell plc that are engaged in the lubricants business. Shell Lubricants companies lead the lubricants industry, supplying 13% of global lubricants volume.a The companies manufacture and blend products for use in applications ranging from consumer motor oil and food processing oils to heavy industrial lubricants and commercial transport oils. The Shell Lubricants portfolio of top-quality brands includes Pennzoil®, Quaker State®, FormulaShell®, Shell TELLUS®, Shell CASSIDA®, Shell RIMULA®, Shell ROTELLA® T, Shell SPIRAX®, a portfolio of leading car care brands and Jiffy Lube® lubrication services. For more information about Gumout, please visit www.gumout.com.*Kline & Company, Competitive Intelligence for the Global Lubricants Industry, 2008 2018.
