LEXINGTON, Ohio (Aug. 10, 2018) -- A multi-year series title sponsorship was announced today by SCCA Pro Racing and Amethyst Beverage Company for the naming rights to the new F3 Americas Championship Powered by Honda regional single-seater, single-chassis championship and as the associate sponsor to highly successful Formula 4 United States Championship Powered by Honda series.
Founded by Jeff Flasco, Ron Broussard and Gregg Marte less than a year ago, Amethyst Beverage is the newest specialty health beverage, taking water to the next level. Amethyst, with its trade-secret formula, was designed to rehydrate the body up 37 percent faster with the addition of 70 ionic minerals, fulvic acid and a 9.5+ alkaline.
Hijacking the traditional water market, Amethyst water is certified USDA organic bottled water distributed through a channel of private and public entities.
“We are very excited to represent Amethyst Beverage. Our long-term partnership will enable SCCA Pro Racing and our partners, HPD, Onroak and Pirelli to ensure our drivers a cost-effective path in which they can achieve their racing goals,” said SCCA Pro Racing Vice President Steve Oseth. “I think Amethyst Beverage’s forward-looking water products dovetail perfectly with our state-of-the-art F3 Americas chassis and engine combination which represent the latest in technology from our partners, Onroak and Honda.”
Amethyst Beverage CEO Flasco owns ITG Motorsports which operates Larry Dixon’s NHRA Top Fuel Dragster. The new beverage company is also sponsoring Andy Lally’s No. 90 DGM Racing NASCAR Xfinity car for the Rock n Roll 170 presented by Amethyst Beverage at Mid-Ohio Sports Car Course this weekend. Combined, Flasco and Marte have more than 20 years of experience in the racing industry.
"Having our brand connected with a first-class operation like F3 Americas and F4 U.S. is an obvious and perfect choice," said Flasco.
The Reno-based beverage company also introduced an innovative tech company, Amethyst Mobile. Partnering with Tilted Globe Technology, the pair will create an innovative motorsports app for an enhanced F4 U.S. and F3 Americas fan experience starting in 2019.
“We want to give the fans a more real-time experience,” Flasco continued. “Titled Globe Technology will take SCCA Pro Racing to the next level with its online and mobile fan interaction. The app will give fans more access to drivers, results, streaming, VR and video. We look forward to sharing this groundbreaking technology with SCCA Pro Racing and its fans.”
Amethyst’s sugar-free, fruit-infused water will hydrate drivers on the podium and the fleet of championship cars will be outfitted in the Amethyst purple logos starting at New Jersey Motorsports Park Sept. 14-16.
“We believe happiness is what you drink,” Amethyst Beverage Vice President of Marketing and Business Development Marte said. “Our happiest place is at the race track and we can’t wait to introduce our water to the stars of tomorrow F4 U.S and F3 Americas is producing.”
For more information on the Amethyst, visit AmethystBeverage.com.
About F3 Americas Championship:
The F3 Americas Championship Powered by Honda continues the evolution of affordable, competitive and technologically advanced open wheel racing that was established by the successful Formula 4 United States Championship Powered by Honda that debuted in 2016. This next level of open wheel racing meets the demands of racers and teams looking to grow their capabilities into more sophisticated and powerful machinery. The F3 Americas Championship aligns with the global FIA development ladder philosophy of using common components to provide a cost-efficient, reliable, and powerful racing structure as drivers ascend through the levels on their way to U.S. or global racing success.
About SCCA Pro Racing:
SCCA Pro Racing is a division of Sports Car Club of America, Inc. - a 60,000-member organization dedicated to motorsports events. SCCA Pro Racing provides full-service organization, operation and sanction for numerous professional racing series like F4 U.S. Championship and Trans Am. SCCA Pro Racing is a voting member of the Automobile Competition Committee of the United States (ACCUS) - the FIA delegate for this country.
About Amethyst Beverage:
Amethyst Beverage is the newest specialty health beverage, taking water to the next level. Amethyst, with its trade-secret formula, was designed to rehydrate the body up 37 percent faster with the addition of 70 ionic minerals, fulvic acid and a 9.5+ alkaline. Amethyst Water is certified USDA organic bottled water distributed through a channel of private and public entities.
About Honda Performance Development:
Honda Performance Development, Inc., (HPD) is Honda's racing company in North America and is a wholly owned subsidiary of American Honda Motor Co., Inc. Founded in 1993, HPD is the technical operations center for Honda's high-performance racing programs. HPD specializes in the design and development of race engines, chassis and performance parts, and technical/race support. We also offer parts and race support to Honda and Acura grassroots motorsports racers, and are expanding our support of racing series and programs that make Honda racing products available to all racing styles, from karting and Quarter Midgets to the highest levels of pro racing.
About Onroak/Ligier Crawford:
Founded in 2012, Onroak Automotive is a race car manufacturer established in France, North Carolina, and Malaysia. Since 2013, Onroak Automotive designs and produces Ligier sports cars such as the Ligier JS P2, Ligier JS P3 or more recently the Ligier JS P217 and Ligier JS P4. Daytona 24h winner, Le Mans 24h winner and World Endurance championship winner, Onroak Automotive in North America is based in Denver, North Carolina. Supporting racing series and teams in DPi, LM P2, LM P3 and F4 in the United States, Onroak Automotive North America is expanding its production capacity in North Carolina to build the Ligier Crawford JS F3 and to reach the highest level of performance, safety and reliability for the FIA F3 Americas series.
About Pirelli Tire N.A.:
Pirelli was founded in 1872 and has its headquarters in Milan, Italy. Pirelli focuses its business on the high end, premium product segment where it is a world leader. Pirelli has a commercial presence in over 160 countries and 19 factories in 13 countries. Successfully competing in motorsports since 1907, Pirelli is currently the exclusive supplier of the Formula 1 championship, the Superbike world championship, the Pirelli World Challenge and many other championships around the world.
Pirelli Tire North America (PTNA) includes the Modular Integrated Robotized System (MIRS) facility and research and development center at its Rome, Georgia headquarters, a state-of-the-art manufacturing plant in Silao, Mexico, sales and marketing offices in New York City, Los Angeles, Detroit, Montreal and Mexico City, and a prestige flagship store in Los Angeles. The company manufactures, distributes and markets original equipment and replacement tires for export and domestic car/motorcycle applications. For more information regarding Pirelli, please visit www.pirelli.com
